Melody Wolfe
Research Consultant
Melody Wolfe is a qualitative researcher with expertise in behaviour change and social marketing research, having joined MMResearch in early 2023. With a Bachelor of Criminal Justice from RMIT University, Melody brings a unique analytical perspective to understanding audience behaviours, motivations, and decision-making processes.
At MMResearch, Melody has played a key role in projects focused on youth vaping, alcohol use, cervical screening, and healthy eating. Her work has included research with teens and young adults on vaping behaviours, exploring perceptions of alcohol use, and investigating strategies to encourage healthier eating habits. She has also contributed to the testing and refinement of messaging across a range of public health campaigns.
Her clients have included Cancer Council WA, Cancer Council Victoria, Cancer Council NSW, Cancer Institute NSW, Quit Victoria, Quit Tasmania, University of Sydney, SA Medical Health & Research Institute (SAHMRI), Mental Health Commission WA and The Australian Greens.
Melody is committed to ongoing professional development, having completed The Research Society’s courses in Fundamentals of Qualitative Research (2023), Using ChatGPT with Qualitative Research (2024), and Introduction to Copilot for Market Research (2025). These have supported her in staying at the forefront of evolving best practice in qualitative research.
Her passion for understanding human behaviour extends back to her university years, where she worked with the Bridge of Hope Innocence Initiative, investigating claims of wrongful convictions through interviews with incarcerated individuals and case reviews. She also participated in the Inside Out Prison Exchange Program, gaining first-hand experience in the criminal justice system by studying alongside incarcerated individuals. These experiences have shaped her ability to connect with diverse populations, conduct sensitive, empathetic interviews, and extract rich, meaningful insights.
Publications & Presentations
Brennan E, Nuss T, Tabbakh T, Durkin S, Wolfe M, Murphy M. Public responses to arguments for phasing out the retail sale of tobacco products. World Conference on Tobacco Control, 2025.
Murphy M, Beasley S, Lizama N, Wolfe M. Serious but fun, dramatic but realistic: key ingredients for an anti-vaping campaign. Oceanic Tobacco and Cancer Conference (OTCC), 2024.